Most growing brands don't see the shipping problem coming. Sales go up, marketing works, and then the back end starts falling apart. Shipping isn't just a back-office task. At a certain point, it becomes the thing that slows everything down. The Hidden Growth Bottleneck No One Talks About Here's what usually happens. Marketing scales, orders increase, and shipping chaos quietly appears. The problem isn't demand. It's the friction that builds up when fulfillment can't keep up